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SEO-Search Engine Optimization

You've probably heard of SEO, since it's very hot right now. It stands for Search Engine Optimization.

SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.

The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site. Let's face it, most people are lazy.

They're not going to spend time clicking and scanning tons of pages of search results.

Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site.

SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

To understand how this works, you need to know a little bit about how search engines work. Typically, a search engine sends out a spider to fetch as many documents as it can.

Then another program, called an indexer, reads these documents and makes an index based on the words each document contains. Each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query.

These indexers compute the keyword density. Keyword density refers to the how often a certain word appears in a given document. It's given as a percentage.

Let's say you have a site about running shoes. A keyword density of 7% on "running" on that web page means that out of 1000 words, 70 of them are "running." Unfortunately, the quick-buck con artists have figured this out, and they will put up a site that has a front page that is totally littered with keywords.

To give you an idea, a normal key word density for the main key words is about 3 to 7%. What these people will do is have something insane like a 25% keyword density on their front page. Then that page ranks #1 in search engine results when users search for that word. Once the user is on the entry page, they're likely to enter the site.

Search engines used to use meta-tags to search for web sites. This was nice, since the meta-tag was a hidden area of your page where you could put all the relevant keywords and not have to worry about making your content sound awkward by overusing certain words.

We decided not to go any deeper into this topic here. Instead, we felt it would be better to direct you to a site specifically targeted on SEO...

Access a free online SEO course here:
Traffic Treasury.





Tools, Tools, Tools...

There are tons of free online SEO tools available on the internet. Most feature some very impressive statistics and information to help you optimize your website, analyze search engine positions, research your competitors, and lots of other things.

There are two ways you can use these free online SEO tools:

(1) If you're new to SEO, these tools provide excellent insight on how a website is performing and ranking. Use them to highlight issues and trends with your website and provide indicators for where optimization work is necessary.

(2) If you've had some experience with SEO, these tools will act as a complement to the more specialized SEO tools, like WebPosition Gold or SEO Elite. You can also use them to supplement an SEO's internal knowledge base and experience.

Here are some choice resources for both new SEO users and more experienced SEO users:

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If you have existing sites currently ranking in Google and want to improve your rankings, you'll find that this method will give your rankings a nice surge. I've done extensive testing and have found that it will improve rankings for any keyword no matter the competition.

The course provides a step by step over the shoulder view of how to implement this powerful link building strategy. From A to Z, I patiently walk you through the entire process. Even if you're a complete newbie, you'll be able to follow along just fine. After showing you the strategy, I provide detailed information on the most effective ways to use the method whether you have a brand new website or are trying to improve existing rankings.

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